Whilst the whole tag cloud thing was meant to be a way of categorising and finding my posts automatically using fancy pants technology it has had a positive side effect. The tag cloud gets indexed in search engines, which means when someone searches for a particular phrase that is in the tag cloud, my site is normally up there with the rest - great! I can only assume this is because each tag is linked using the phrase as the link text, plus then clicking on the link in the search engine takes you to the page which shows my posts for that particular tag, which draws people into my site even deeper. Wicked.

So if you haven't got a means of tagging your posts or producing a tag cloud, I highly reccommend you try to get one sorted out, and if you can't be bothered I'm always happy to let you adapt my code to fit your site - for a link back to my site from your tag cloud of course!